Email Marketing Guide: 10 Simple Steps to Successful Email Marketing – Free Tutorial For Beginners
- Select an Email Marketing Provider
- GetResponse
- GetResponse in highlights:
- Aweber
- Clean Up Your Existing Database
- Get People to Opt-In
- Keep Your Contacts Organized
- Determine the Purpose of Your Campaign
- Don’t Overdo the Design
- Invest in Great Copy
- Focus on the Subject Line
- Setup Tracking.
- Test and Refine
- Useful Resources for Beginners
Email Marketing Guide
Perhaps due in part to the distaste that many people have acquired for email spam, email marketing has not received the attention that other online marketing strategies have garnered over recent years. You’re more likely to receive advice on search engine optimization or link building than you are on email marketing strategies.
Although we too find these other strategies to be extremely important in growing your online presence and generating business from your website ( here you can find a tutorial “How to start a website in 3 minutes with WordPress” )these strategies are still not as effective at nurturing the leads and customers you may already have.
To help you take advantage of an effective email marketing campaign we have put together the following list of simple, actionable steps to get you going.
Email Marketing Guide
1 – Select an Email Marketing Provider
The best thing we could tell you would be to do your homework, talk to and try different providers and go with the one that you click with the most. We’re not going to do that though as we know you’re probably not prepared to spend the time or money needed to do this. So, to make things a little easier we’d like to recommend any of the following providers to support your email marketing needs:
GetResponse
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
GetResponse in highlights:
– Over 100,000 active accounts
– 30-day free trial
– Deliverability of up to 68% higher than our competitors
– Unlimited emails
– Powerful, automatic message personalization
– Smart tracking features
What benefits does it bring?
– Catches lost sales and jolts your leads into profitable action
– Boosts your lead generation and business-building results
– Chops away tedious and repetitious email marketing tasks
When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials). You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment. Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.
Aweber
Aweber is an email marketing app that allows you to:
- create a mailing list and capture data onto it
- design newsletters that can be sent to the subscribers on your list
- automate your emails marketing via use of ‘autoresponders’
- view and analyse statistics related to your email marketing campaigns
Aweber was founded in 1998; and, according to the company, 100,000 individuals and businesses now use the platform for their email marketing.
There are 2 versions of Aweber: ‘Pro’ and ‘Free.’
For the Pro plans, the pricing structure is as follows:
- Hosting and emailing a list containing up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers on your mailing list, you will need to call Aweber for a quotation.
Additionally, an entirely free version of Aweber is available. This allows you to use most of the features of Aweber, so long as your mailing list is smaller than 500 subscribers (after this, you’ll need to subscribe to a paid plan). You can access the free version of Aweber here.
Aweber provides you with the following key features:
- the ability to import and host a mailing list
- a wide range of templates
- autoresponders
- some (basic) marketing automation functionality
- responsive email designs
- reporting
- split testing
- RSS / blog to-email functionality
- list segmentation options
- a landing page builder
- phone, email and live chat support
- integrations with third-party apps
Aweber and Get Response are probably the two best platforms to do Email Marketing, they are complete and extremely professional.
Email Marketing Guide
2. Clean Up Your Existing Database
If you’ve had a website up awhile, then you’re probably sitting on a decently sized database of contacts acquired from your website or sales efforts. Don’t make the mistake of writing these contacts off. Instead spend some time to clean up this database by removing expired information and improving existing information.
Email Marketing Guide
3. Get People to Opt-In
The more people you try to email that did not originally opt-in the more trouble you will have actually getting an email provider to accept your list or even getting an email through to those people in the first place. The best recipients to send email campaigns to are opt-in recipients. Here are some creative ways to get people to opt-in to receive future messages:
Place a simple email newsletter sign up form on every relevant page of your website, Add a link in your email signature to remind recipients of your one-off emails to opt-in, Add an opt-in field to your inquiry forms, Add an opt-in link to order confirmations and customer surveys that you send out
Email Marketing Guide
4. Keep Your Contacts Organized
One of the most commonly overlooked elements of email marketing is list segmentation. If you fail to properly segment your email contacts into specific lists, then you will most certainly experience lower click through rates and response rates when you send your messages. Here are some common fields to segment your lists by:
- Location
- Industry
- Lead Source
Email Marketing Guide
5. Determine the Purpose of Your Campaign
Please don’t be like most other companies that just send out emails with a hodgepodge of company news, updates, tips, promos in one disorganized message. Instead, spend a little time with your marketing and sales team to pinpoint the purpose of each message so that you can craft the design and copy of the message to the proper list segment. To get your creative juices flowing, here are some common campaign objectives that you may want to consider:
- Qualify a lead beyond the information initially submitted
- Promote a specific product / service to generate repeat business from existing customers
- Drive traffic to a new page or article on your website
Email Marketing Guide
6. Don’t Overdo the Design
As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:
- Use more text than images (80% text, 20% images recommended)
- Include one primary call to action, but present it as both text links and a simple calls to action graphics
- Use design elements to get recipients to focus on the most important parts of the copy
Below is an example of template layout that we have found to be effective for many different types of email messages. Notice how headlines, copy and calls to action outweigh aesthetic elements like images.
Email Marketing Guide
7. Invest in Great Copy
If there’s one thing to spend your extra time or money on it’s great copy for your email message.
If you’re not a strong writer, then hire someone with specific experience crafting effective copy.
You may also subscribe to some of the best newsletters to learn from those who do it best.
Email Marketing Guide
8. Focus on the Subject Line
Like great copy, one of the most important elements of a successful email campaign is the subject line you decide to use. If your subject line is weak, then your email may never be opened or could even be filtered as junk mail. We’ve found the following subject line tips to help produce higher open rates:
- Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
- Keep it under 50 characters (including spaces)
- Include your company / brand name
- Make it memorable, funny, intriguing and/or actionable
Email Marketing Guide
9. Setup Tracking.
Before you go sending out any campaigns, it is very important that you setup the proper tracking. Being able to evaluate the effectiveness of each campaign will prove essential to maximizing your ROI. Some of the metrics you should be looking to track through your email provider’s dashboard and a website analytics tool like Google Analytics are:
- Deliverability (rate at which your contacts actually received your message)
- Open rate (rate at which your contacts actually open / view your message)
- Click through rate (rate at which your contacts click on links / calls to action in your message)
- Conversion rate (rate at which your contacts become leads / customers after getting to your website from your message)
Email Marketing Guide
10. Test and Refine
We can give you all the advice in the world, but the best results are going to come down to the combinations that work best for your business. The only way to find these optimal combinations of design, copy, etc. is to track and test different combinations. Some of the main elements that you should always be looking to track, test and refine are:
- Subject lines
- Style, tone and context of the copy used
- Font sizes, colors and formatting
- Calls to action
We’ve outlined how to get your own email marketing campaign going in 10 simple steps. The only excuse you can have at this point is that you just simply don’t have time to complete these steps. If this is the case, then we’re here to help.
Useful Resources for Beginners
With an investment of only $ 30 per month you can have at your disposal a platform that will give you every day from 100 to 200 Leads ( email contacts ) from USA, Uk, Nz, Au.
In addition to these top tier leads the platform will provide you with a mailer where you can send an email per day to these leads, it is a very powerful platform that is still helping many people, if you want to know more I send you to a more detailed description that will also provide several testimonials ( at the bottom of the page you will find videos ) of people who use it. Go to the description
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