10 important Techniques to Improve WordPress performance

10 important Techniques to Improve WordPress performance Introduction

Today we are going to discuss one of the most important topics regarding a website or a blog,

The performance of your website must be put in first place if you want to have any chance in search engines, and especially in Google,

There are many factors to consider, the right hosting, the right plugins, but today we’ll see the 10 fundamentals to get high performance to your WorPress,

Before we get started here are our latest articles:

10 important Techniques to Improve WordPress performance

How does loading a site work?

There are 3 actors in the process of loading a website:

  1. Client” is a visitor’s browser, such as Chrome, Firefox, Safari or Internet Explorer, CryptoTab (if you are interested in Bitcoins, you earn them for free with this browser, just by surfing).
  2. Pipes” are the files that carry information to the Client.
  3. Server” is your hosting account, representing the space where your website “lives”.

When someone enters your domain name into their Client (browser), the Pipe directs the request to the Server. The server says “Ahh! you want these files” and sends them back to the client via the Pipe.

The client then organizes the files so that the visitor sees a finished product: a Web site.

That said, if you want to optimize your WordPress site, there are important things and less important things, now let’s look at the 10 most important ones

10 important Techniques to Improve WordPress performance

Improve WordPress Performance
Improve WordPress Performance

Optimize your images

Images are one of the most important content elements when it comes to user engagement. But if you don’t optimize them before uploading them to your WordPress pages, you can have some negative effects.

The same image can have different file sizes depending on the file format and compression method. JPEG, PNG and GIF are the standard formats used throughout the web.

One of the best image formats that has been helping a lot of webmasters lately is definitely the WEBP format.

WEBP is a new format that offers compression of images on the Internet without any loss of quality.

The Google company has developed this particular format to make working on the internet as convenient and fast as possible.

You can use Photoshop or any other editing software to optimize your images.

If you don’t have the time and inclination to optimize your images every time before uploading them to your website, there are several plugins that will do the job for you.

But remember not to overload with plugins, you might have an improvement in images,

but a decrease regarding the memory occupied by the installed plugins,

Here is the free plugin we use on this site:

Webcraftic Robin image optimizer: Optimize images without losing quality, speed up your website load, improve SEO and save money on server and CDN bandwidth.

How to Optimize Images for Web Performance without Losing QualityWPBeginner – WordPress TutorialsYoutube channel

Improve WordPress Performance

Caching: take advantage of the right plugins

CDN leverages caching technology to serve your content faster.

Likewise, you can also take advantage of caching through some plugins.

W3 Total Cache and WP Super Cache are both great options.

These add-ons cache a copy of static elements and serve your content faster.

On average, caching can make a site 2-5 times faster.

We use WP Fastest Cache on this site, it’s great and most importantly it doesn’t overload the memory, it’s very lightweight

Minimize CSS and JS files

Improve WordPress Performance
Improve WordPress Performance

Minifying CSS and JS can reduce the loading time of your site by reducing the file size.

In the Minify process multiple files are combined into one, so the server doesn’t have to call from many different areas. This makes your site load faster.

One of the best free plugins for this purpose is definitely Fast Velocity Minify,

It does its duty excellently, you will notice a big difference once you install it on your WordPress.

Use premium templates to increase the speed of WordPress

Avoid free templates like the plague unless they are among those presented and also offered on wordpress.com.

Free templates for WordPress are often programmed and made by people who have no idea what SEO is and maybe don’t understand the dynamics of WordPress performance.

After all, there is a considerable difference in commitment between those who plan to program and offer a free theme and those who have to create one according to specific quality standards to be sold.

Buying a template costs an average of $50. Ok, it won’t be peanuts, but it’s a unique investment that your blog will be grateful for over time.

Here is one of the best Marketplace for choosing your Theme:

Envato Market

Cloudflare CDN

Improve WordPress Performance

Cloudflare is a content delivery network and distributes your content to your visitors only after optimizing it.

Go to www.cloudflare.com and register by clicking on “Sign up”. The basic plan is free.

Enter the data that are required. On the second page you will be asked to enter your domain name.

Then choose the plan you want and wait for CloudFlare to finish scanning your DNS. If you are an expert check it out, otherwise trust it.

At this point it will ask you to change your dns to those indicated by it to start its activity and increase the speed of WordPress.

To change the DNS of your blog you have to go to the control panel of the web service you registered your domain with.

If you use SiteGround know that you can avoid all these steps and simply activate Cloudflare from the CPanel of your Account.

Once you’ve replaced the DNS, click Done, check nameservers and the process is complete!

Optimize your site’s database

As if it were a real registry, your blog’s database gets dirty and needs to be cleaned up every now and then.

To do this I use a simple plugin named WP-Optimize. But there are many others!

The role of this plugin is to optimize your database: SPAM, post revisions, ancient drafts, etc, to reduce their impact on your blog’s performance.

Deactivate Unnecessary Plugins

Whenever I do an SEO audit, I always find myself pointing out many useless plugins that can/should be deactivated.

Plugins consume resources! They are extra code and CSS to load.

Many things that plugins do can be fixed with very few lines of code, or even no need at all.

Analyze waterfall

What exactly is waterfall?

Waterfall is all those calls (CSS, Javascript, images, HTML, fonts, etc.) that a single user makes to the server when visiting a web page.

In fact, behind every single web call there are actually dozens of calls to individual resources, but not always necessary.

WordPress unfortunately also hides this pitfall, because many themes and also many plugins, load CSS and JS even in pages where they are not needed, as in the case of the contact form, which if we think about it, serves only in the contact page.

For this purpose you can use another plugin:

WP Asset CleanUp, which allows you to analyze individual pages by removing unnecessary calls for that single page.

You can then keep your favorite plugin to make the slider in the home page, but avoid that its CSS or JS files are loaded, weighing them down, in other pages too.

Activate gzip compression on the server

First of all check if the compression is active on your site:

To check if your site has Gzip compression enabled you can use this free online tool.

Many hosts allow you to enable Gzip compression through the Cpanel.

This compression is used to deliver a zipped file to the browser and leave it to the browser to decompress it and present it to the user.

In this way the display time of the first rendering of the page is reduced and the transfer is less heavy for the server.

Split long posts into pages

Readers tend to like blog posts that are longer and more in-depth.

Longer posts even tend to rank higher in search engines.

But if you publish long-form articles with lots of images, this could compromise load times.

Instead, consider splitting your longer posts into multiple pages.

WordPress has built-in functionality to do this.

On most well-coded themes, all you have to do is paste this code: where you want the next page to start.

Improve WordPress Performance
Improve WordPress Performance

The page layout will be automatically displayed.

If for some reason, the page layout does not display after pasting the next page tags, you will need to add the following code in your single.php file .

Improve WordPress Performance
Improve WordPress Performance

After adding it, the page layout should work.

There are several parameters for this function that you can use if you want.

Or for those who are not familiar you can directly use the function that offers the WordPress editor: (page break)

Performance Monitoring Tools

There are a few online tools you can use to check the loading speed of your site.

Here are three that you could use:

  • Pingdom
  • Google PageSpeed
  • GTmetrix

10 important Techniques to Improve WordPress performance

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10 important Techniques to Improve WordPress performance

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