We continue on our road to knowledge… Inbound Marketing, many of you will have heard of it,
many of you may not even know what the word means.
Let’s take a look at the definition and some important secrets that can help your business.
Before we start, here are some useful articles on web marketing:
- Mobile Marketing: Definition and Useful Strategies
- Social Media Marketing VS Social Media Advertising
- What is Search Engine Marketing (SEM) and how does it work?
What is Inbound Marketing?
As opposed to the old methods of outbound marketing like buying ads, buying mailing lists, and begging for leads,
inbound marketing focuses on creating quality content that attracts people to your company and product, where they spontaneously want to be.
By aligning the content you publish with customer interests, it’s natural to attract inbound traffic that you can convert, close, and delight over time.
The heart of inbound marketing is content.
The best (perhaps the only) way to attract potential customers, and make them know and appreciate your business,
is to offer content that is created specifically for them.
That is, content that answers their questions, that meets their real needs,
that can help them in some way with their everyday problems.
Inbound Marketing means first of all creating and distributing valuable content aimed at a well-defined audience, with the aim of attracting them to a brand.
Content is therefore the core, the main means of promotion.
But inbound marketing is not just a means of promotion,
It is a methodology that covers the entire life cycle of the buying process.
People go through different stages during this process:
they learn about your company, they interact with it, they buy, they come back to buy,
and each of these stages requires different marketing actions.
At each of these stages you need to provide the right content, in the right place, at the right time.
And that brings us to the second cornerstone of inbound marketing,
clearly expressed in the second part of HubSpot’s quote below,
which is to align our content with the interests of our users.
Only by publishing the right content in the right places at the right time,
marketing becomes relevant and useful to users and not interruptive.
The only marketing that people love.
We can achieve this by distributing our content with appropriate tools
(advertising, communication and analysis tools)
and on appropriate channels
(blogs, social networks, search engines) that the Internet and new technologies make available to us.
The inbound method
The new inbound marketing methodology covers every step that leads to turning a stranger into a customer and fan of your company.
But what are the stages of this activity in detail?
These are the four actions
Which you will have to take if you want to turn strangers into visitors, then into contacts, into customers and finally into promoters (or fans).
In Internet marketing it is often used to represent a hypothetical multi-stage buying process as a funnel.
This is because, of course, it is not possible for 100% of our potential audience to go through each of the stages, until they become our customers and promoters.
The right people to your brand. What does ‘right’ mean?
It just means the people who are most likely to become contacts;
in short, the people potentially interested in your product or service.
One of the main disadvantages of ‘interruption marketing’ techniques, typical of traditional media (TV, radio, press, cold calling, etc.),
is that it is very difficult to reach precisely only interested people (and some of this money is spent unnecessarily).
The inbound method, on the other hand, is ideal for attracting only the right people to our site,
so that it is not difficult to take them to the second stage of the process (from visitors to contacts).
For this to work, it is essential to know the habits, problems and goals of our ideal customers,
only then will we know which fuses can ignite their interest in us.
But attracting the right people is not enough,
once they are on our site we need to “convert” them, and this brings us to the second stage of the process.
What does this word mean in Inbound Marketing?
It mainly means getting visitors to your site to become contacts, to leave you some of their details.
At the very least you will need to get them to leave their name and email, but they may also be willing to give you more information.
The more data you can collect from your contacts, the more you can get to know them, and then engage them with the right content for them.
One of the best ways to convince users to give you this information is to give them something in return.
A free resource to download, such as an ebook, a study or any content that might be of interest to them,
are great ways to overcome a user’s resistance to giving up their data.
This information is precious to go further and conclude with the sale, which is the third step of the process.
Closing is the final step in any process leading to a sale, when a contact becomes a customer.
If you get a lot of leads, you are applying your inbound strategy successfully.
But not all of these people are ready to buy when you convert;
some of them might be ready to buy after a week, a month or even a year.
What can you do to stop them forgetting about you, to avoid giving these valuable contacts away to your competitors?
You can establish a relationship with them so that you are not forgotten,
and continue to prove that you are worth doing business with by continuing to ‘feed’ them valuable content.
This activity can both increase the number of customers and decrease the decision-making time when buying.
Inbound marketing doesn’t end with the sale, it goes beyond that.
Just because someone has already written a check made out to your company doesn’t mean you should forget about them;
On the contrary, these days it’s much easier to sell something else to someone who is already your customer than to find a new one.
If you delight your customers by continuing to offer value after the sale,
they will not only continue to buy from you,
they will also become promoters of your business, bringing you new customers through spontaneous word of mouth.
The inbound methodology offers the opportunity to succeed at each of these stages using some of the many tools the Internet provides.
But these tools and channels cannot be used indiscriminately; each stage has its own specific means, and different ways of using them.
So what are the most important tools for attracting, convert, close and delight?
Let’s look at them now.
Let’s start with the first step;
There are three main inbound marketing tools for attracting:
Inbound marketing starts with a blog.
A blog is the best way to attract new visitors to your website,
because thanks to this tool you can create valuable and up-to-date content that answers their questions and offers useful information.
A blog is one of the best ways you can have to demonstrate your competence,
changing people’s perception of your company in a positive way,
establishing trust and establishing you as a thought leader instead of just a vendor.
The blog is a very important tool if you want to be successful, and it is an inexpensive tool to create.
If you don’t have a blog yet, you can create one below for a small fee that will be an investment in your business,
In addition to taking just 10 minutes to create and set up, you can also take advantage of our special discount for your first blog:
It doesn’t matter whether they buy on the Internet or in a shop;
as we have seen,
your potential customers often start their purchasing journey online,
and very frequently they do so by using a search engine to find information about a product or company.
Being visible when they search is one of the main keys to the success of your inbound strategy.
If you are well positioned on search engines, you will no longer need to search for customers, they will find you!
This involves a careful analytical phase to identify the keywords with which users are searching for your product,
and a subsequent operational phase, which consists of optimising the pages of your site in relation to these keywords (with SEO).
One of the best tools for quickly optimising your SEO is definitely this plugin:
Create thousands of backlinks and rank your sites higher with the New WP Backlink Machine software.
Recently we have tested this software, and we guarantee that it works 100%, absolutely to try for those who have a WordPress site and those who want to make it ranked in the Google SEO ranking.
Easy to use and above all with excellent results,
this plugin will allow you to create backlinks to any article or page on your site,
What does it mean?
That in no time you will have your articles in the first pages of Google!
We use it regularly and have had an exceptional increase in visits and sales,
We recommend it and it costs very little!
Being present on search engines is a great thing, but today’s Internet users spend most of their time on social networks such as Facebook and Twitter.
And that’s where you need to be present with your content, your offers, your brand.
Unlike mass media, social media are places of two-way communication, places of conversation.
Therefore, you will have to learn how to use it to interact with your potential customers, not just to market your products.
By understanding the nature of social media and its mechanisms,
You will be able to show your messages only to those users who are really interested in your product, attracting them to your site.
There is a very interesting free tool that will allow you to be visible and shared by users in social media.
LinkCollider: A SEO tools with Social Media Advertising to increase website traffic
LinkCollider is the only FREE SEO tools with social media advertising to improve SEO and increase website traffic as well as your primary source of likes, tweets, shares, subscribers, followers & blog posts.
The SEO tools will help you grow your online business, personal blogs and social media networks by pairing site owners who want to increase website traffic, improve search engine rankings,
and get free Facebook likes & shares with users who will genuinely interact with their web platforms.
You can use LinkCollider as an SEO tools to increase website traffic and connect with real people from more than 350,000 active users from more than 200 countries.
What Inbound Marketing is NOT
Inbound marketing is not free (but it costs less)
It does not mean eliminating any kind of paid advertising.
Although a substantial part of its activities, such as blogging and SEO, does not require an investment in money (but in time),
the discriminating factor is not whether there is a direct payment or not.
Some paid activities are 100% inbound:
An example is campaigns on Google Ads,
Google’s advertising platform.
This type of advertising allows you to be found by people who are looking for your product.
Inbound marketing is not free, but one of its biggest advantages is that it costs much less.
According to this recent study by HubSpot,
inbound activities have an average cost per contact that is about 60% lower than traditional methods.
Inbound marketing is not (only) promotion
This is a methodology that follows the entire buying process, and not only that: it continues afterwards.
The method also includes a series of activities to ensure that as many visitors as possible become contacts, and then customers,
even after they have left your site.
Finally, it includes activities to maintain a dialogue with existing customers.
Inbound marketing is not ‘placing’ your product
Inbound marketing is a customer-oriented strategy, not a product-oriented one.
This means, in simple terms, that it focuses on people, not products.
It often uses data from the web to study consumer habits and preferences,
in order to build a customised product and communication.
Here are the main tools of the inbound marketing method.
By using this multi-channel approach, you will be able to achieve unexpected growth objectives at a lower cost and be loved by your potential customers.
Like all good things, it won’t be quick, and it won’t be without its obstacles, but trust me, in the end it will be worth it.
What is Inbound Marketing? How to Improve Your Sales
If you have any doubts or concerns do not hesitate to write to us below in the comments,
Let us know your experience on the article
If you liked the article and want to share it with your friends (you would do us a big favor) you can find links to the main socials here on the bottom.
If you want to receive Free Guides and Reviews by email, you can find the form contact on the right-hand side
What is Inbound Marketing? How to Improve Your Sales
We have decided NOT to MONETIZE the site with advertising banners to give you a more relaxed and stress-free navigation.
We hope that our choice is appreciated, support us if interested using the links on the site to keep it active with always new offers
This page contains affiliate links whereby we get a commission on referring a service.
There’s no extra cost to you, but does support our site and could entitle you to exclusive offers.