Influencer Marketing: Here is one of the most popular topics among our young followers,
Today we will look at its definition and an interesting guide for those who want to start,
with tips that can help you a lot in this kind of career.
Before we get started here are some of our latest articles that might interest you:
- Social media marketing: What is it? How can I do it profitably?
- Social Media Marketing VS Social Media Advertising
IM is a form of marketing based on the influence that some people exert on the buying power of others.
In the 1990s it was the Testimonials, but today it is people like you who have gained notoriety on the web.
Influencer marketing was already being talked about in 2014, the year of the Harvard Business Review article “3 Reasons to Kill Influencer Marketing”.
Back then, the marketer was still moving by parameters that could not always be detected and analysed.
The variable nature of viral influence has remained the same, so Harvard was undoubtedly right about that.
Today you can be at the top of the charts by virtue of viral content and tomorrow fall off without warning.
There are no half-measures, you have to be consistently valuable to stay on top.
An Influencer is a person like you who tells a story or shares his or her daily life through the social networks we consult every day with our smartphones.
Going on Instagram or Facebook is like drinking coffee.
The influencer inserts himself with his stories into that gap of space-time in which we are all subject to influence.
If until a few years ago the consumer only came into contact with Ads through non-digital channels, (newspapers, radio, TV etc..), today the parameters have been overturned.
It is the consumer’s experience of the product that has completely changed.
The influencer is part of an era in which the consumer is at the centre of marketing dynamics.
Influencer Marketing: Practical tips
Define your strategy
The first step in an influencer marketing plan is strategic planning:
This involves defining the objectives, budget, target audience and timing of the campaign.
Normally the focus is only on increasing sales,
but rather on anything that generates buzz and awareness (although it should be noted that the two concepts are partly related).
Identify the right influencer for your brand
After this phase, the company will have to identify which influencer or influencers to contact, depending on the objectives set and the results of market research.
It is therefore essential to sift through all online and offline sources (blogs, online magazines, journals, newspapers, etc.) to identify the influencer’s profile.
That will allow you to identify the influencer profile most in line with the objectives of your campaign.
Monitor your campaign
From the moment your campaign starts, you must continuously monitor its progress.
The results of the analysis will allow you to record the success or otherwise of the promotional action,
also allow you to understand what your strengths and weaknesses are.
It could be that the influencer identified is not the most suitable for your communication,
or that the target audience behaves differently to your preliminary analysis.
It is therefore essential to calibrate the campaign according to the measurement analysis.
How to Leverage Influencer Marketing to EXPLODE Your Business From Neil Patel
How to become an Influencer
Choose your sector
What is your passion?
Are you into fashion and style, make-up, travel or are you an expert in technology, video games, eco-friendly living and so on?
Although the fashion and beauty industry is certainly the most popular sector for aspiring influencers,
there are many other fields in which you can create your own niche of loyal followers, which will help you attract the attention of brands in the industry.
The important thing is that you choose to promote yourself as an ‘expert’ on a topic you really like,
Otherwise, your followers will quickly realise that there is no real passion behind your profile.
Once you have chosen your sector, also think about what your target audience will be (gender, age, interests, lifestyle, etc.).
And what topics they may be particularly interested in.
This study is essential to understand how to create effective and relevant content that will attract the attention of your target audience.
Find a profitable niche
There are tools that allow you to understand whether your chosen niche will be profitable,
based on demand and many other factors (competitiveness etc.).
We want to emphasise this point, as it is probably the most important part.
Finding the right niche will also allow you to get more space and more visibility in a short time,
and therefore earn and bring in profits in less time.
This applies to social profiles as well as to blogs or websites.
One of the best tools we recommend is this one:
Niche Laboratory Pro for Windows PCs researches entire niches for you in seconds.
Find long tail keywords, related topics, influencers and hidden opportunities today.
Blog Spy shows you which blogs you’re competing with, and what they’re blogging about.
Find More Long Tail Keywords, Analyse URLs and Find Low Competition Phrases!
When you buy the software you get FREE updates (for as long as the product is in active development).
Plus there’s a risk-free 60 day money back guarantee.
To get started, simply download and install the software on a PC running Microsoft Windows.
Add your initial keyword phrase and click on the Research Niche button.
After a minute or two the Niche Laboratory will then generate you a report with a lot of useful information about your keywords.
You can use this report to give you ideas when brainstorming a new micro-niche site.
There’s also a Random Niche button if you’re all out of ideas and need some inspiration.
Create a biography
Once you have chosen your niche, you need to start setting up your profile.
The first thing you need to focus on is creating a bio that immediately grabs people’s attention.
Include a bio that describes who you are and what you do.
Remember, it’s one of the first things a brand or potential follower sees on your account.
So if you want to become an influencer, make your bio noteworthy.
Start your own social profiles (Or a Blog)
Instagram is certainly the platform of choice for most influencers,
but in some cases it may be more effective to start with a YouTube channel or Facebook page.
If you are a technology expert, for example, creating your own YouTube channel will allow you to publish videos with in-depth tutorials,
or reviews of products and devices you have tried out.
In short, you need to take into consideration the type of content you produce:
Photos and very short videos are perfect for Instagram and Facebook, while video tutorials, reviews are better suited to YouTube.
You can start by focusing your efforts on a single social platform and then open up the other profiles later,
adapt your communication to the characteristics of each platform.
Also, don’t forget,
Creating a blog is another way of creating your own space that can allow you to earn money through sponsored posts, affiliations and the sale of advertising space.
Opening a blog gives you more space and more creativity, you have no restrictions and the space is all yours,
It is probably the best choice, for those starting out, as well as having a direct connection with all the social networks on the web,
it also gives you great visibility in search engines,
Bluehost offers a perfect plan for this type of marketing, we recommend you take advantage of the special offer they have at the moment:
Also if you need support, we are now also on Fiverr,
we give 24/7 unlimited support and help you get your site to the top of the google rankings.
Remember that your content should be created with care,
thinking both about visual/audio quality and the added value it should bring to your followers.
Attract new followers
It may seem like the hardest part, but actually if you do things the right way, you’ll find that it’s not that difficult.
We warn you: you need to be patient, you won’t get hundreds of new followers every day
And we don’t recommend buying followers because companies tend to understand immediately if your audience is “fake” and not really interested in your content.
The rules for attracting “real” and really interested followers are essentially 3:
- Create quality and original content
- Use hashtags strategically
- Interact with other users
As in all environments it is good to get information before starting,
There are many Ebooks, which talk about this kind of marketing, and most importantly remember that every year things change,
The strategies are different, the audience has different interests.
We have found a very interesting book that will enable you to keep up with the times,
An excellent guide for future social influencers.
Contact the brands
With a little patience and dedication, your follower numbers should start to increase,
and you should automatically start attracting the attention of the first brands.
To start attracting the attention of brands looking for influencers
leave a few comments under their social profiles or tag them in your content.
As your follower base grows, it will become easier for brands to contact you for collaboration.
Everyone can potentially become a Web Influencer:
No specific training or qualification is required.
In fact, to start a career as an Influencer you basically need two things:
Knowing how social networks work, and being able to capture the attention and engage with users,
interacting and relating with them to grow a large, active and loyal community of followers.
There are certain skills that increase the chances of success in this area.
For example, knowledge of marketing elements, particularly web marketing and social media marketing,
which are useful for better planning and maximising the effectiveness of your online activity,
computer skills, which are needed to use software for post-production and photo-editing, editing and editing of images and films,
The ability to write SEO (search engine optimized),
which is essential for improving the positioning of content on platforms and search engines, and thus increasing the views of one’s content.
In Conclusion becoming an Influencer overnight is impossible, we know that.
You’ll have to be patient and make sure you follow the steps I’ve shown you with this article.
To grow faster with your profile or blog,
there are several growth techniques that will allow you to increase many followers per day.
The ebook we showed you earlier will give you a lot of useful information about this.
Influencer marketing: How it works and how to get started
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Let us know your experience on the article
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Influencer marketing: How it works and how to get started
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