What is Internet marketing? A complete guide for beginners

Today we are going to look at another very important term that you will certainly have heard at least once in your life, Internet Marketing.

We would like to remind you that you can find all these informative articles in the Marketing section,

on our Home page on the right hand side in the slides you will find the latest articles,

Before we start, here are some articles we have written in the last few days, which may be of interest to you:

What is Internet Marketing?

Internet Marketing
Internet Marketing

Internet Marketing is a term that refers to any form of advertising or marketing on the Web.

It is an all-encompassing term for email promotions, social media posts, paid advertising on search engines etc.

When dealing with young audiences, companies large and small shift their focus from traditional TV, radio and print ads to the Internet,

where a larger audience can be reached for less money.

Contrary to what you might think, companies do not need an unlimited budget to advertise online.

With the right online marketing strategies, small and medium-sized businesses are discovering new ways to compete against larger companies.

Even with a small budget, small and medium-sized businesses are managing to be creative and reach customers at every stage of the buying cycle.

Whether a user is considering a purchase or finalizing an order, they will see your brand every step of the way.

Benefits of Internet Marketing

Internet Marketing
Internet Marketing

Let us take a look at the most important advantages of Internet marketing:

Global coverage

According to statistics, 4.3 billion people use the Internet, representing 56% of the world’s population.

Internet marketing allows you to find your target audience through different channels in different countries and to adjust the reach of your advertising according to your activities.

For example, you can target ads on Google or Facebook according to the location of users, choosing a country, a city and a uniform area.


In addition to targeting by location, you can choose to target campaigns according to gender, age, habits and user behaviour.

Powerful web marketing technologies help you to advertise products to the right people in the right place and at the time when they are most likely to make a purchase.


Web marketing is much cheaper than traditional advertising because it does not require the use of physical resources.

The high accuracy makes it cost-effective because you pay to attract interested people.

In the case of traditional advertising, you can only guess how many people find it relevant.

Positive user experience

Internet marketing helps to offer your audience a personalized shopping experience.


Processes such as lead generation can be set up once and then run independently.

Automation allows you to send the necessary information to customers in time, which helps you to follow up with buyers.

Web marketing offers a number of opportunities with a huge number of channels to interact with your audience.

Internet Marketing Examples

What is Internet Marketing From Rapid Learning Life

Internet Marketing

What is the difference between the internet and the web?

To understand the difference between these terms, we should start with the definition of the internet itself.

Technically, it can be defined as a network of computers connected together to create global access.

The individual components of this network are connected not only in a physical but also in a logical sense.

In the view of this definition, it is evident that the internet is the channel through which data is transmitted.

Unlike the Internet,

the web is only one of the many services supported by the Internet as it consists of the subset of servers that manage the individual HTML documents read on different browsers.

Types of Internet Marketing

This is a very broad topic, but let’s look at a few types of internet marketing so that we have a complete picture of its ramifications:

  • Search Engine Marketing (SEM) (Article)
  • Pay-Per-Click Marketing (PPC)

PPC marketing is paid advertising where marketers create an ad, bid to have it shown to their target audience, and then pay for results.

Depending on the platform and what they choose to optimize for, they may pay for clicks, conversions, actions taken, or impressions.

Online networking, when executed correctly,

allows you to build valuable relationships in online forums and groups that can help you advance your business.

You could meet peers and fellow experts with whom you could collaborate or partner up with for a project.

There are many other ramifications, detailed explanations can be found in our Marketing section on the home page.

Where Should I Start?

To get started with internet marketing, the first thing you need to do is to put together a strong, well-designed website.

If you don’t have one yet, we recommend using WordPress.org and not WordPress.com,

Because despite being free, .com has many restrictions regarding plugins and search engine visibility,

let’s say it is mainly used by those who want to create a personal diary to share with their family.

The right choice is absolutely WordPress.org and we recommend that you take advantage of this very advantageous offer that makes bluehost,

It will be free and you only have to pay for the hosting, at a very low price, here is the official site:

And below you will find a guide that will accompany you in the activation of your site, with interesting tips to get you started:

Bluehost WordPress for Beginners – How to Start in 10 Minutes

While your site is being built and the copy is being written, do extensive keyword research.

The keywords you’re choosing will be vital to helping you rank well in search engines,

So crafting a good keyword strategy is a fundamental part of your internet marketing approach.

And here is a useful tool for selecting your keywords, which we also use:

Keyword Ranking Psychic WordPress Plugin

This is a Plugin that we use to search our Keywords, it is really very accurate and has allowed us to have many of our articles in the first pages of Google,

We noticed a substantial difference between the Google Keyword planner and this Plugin, so we have decided to rely completely on the Keyword Ranking Psychic WordPress Plugin with truly amazing results,

We have had an increase in traffic from today to tomorrow, it is also very easy to use, just a few steps:

Enter your niche keyword and select your favourite search engine

Click “Find difficulties” and within seconds the plug-in predicts how easy or difficult it is to try to classify your niche keywords on the first page of the selected search engine.

This Plugin allows you to save time and not waste work by going blind when creating your articles,

Once the keyword and the search engine have been entered, the plugin will analyse in depth how much that keyword can be classified in the chosen search engine.

We recommend you to see the whole process on the official page below:

We have also recently joined Fiverr, if you want our support,

and get the same results as us, for $8.63 we offer unlimited service, 24/7, we’ll get you to the top of the Google rankings.

Tools to measure your internet marketing activity

Google Analytics:

which helps you track what channels are sending your site traffic,

who is visiting your site, how they’re interacting with it, and what’s encouraging them to convert.

Google Search Console:

This tool, allows you to monitor the performance of your keywords, in terms of organic SEO positioning.

It also allows you to index all the pages of your site in the Google search engine, with a sitemap,

It is one of the most important tools for those who have a website and a blog and it is free, it also offers many other features,

Practically a must if you want to rank in Google.

What is Internet marketing? A complete guide for beginners

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What is Internet marketing? A complete guide for beginners


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