Operational marketing: What is it? How does it work?

We are now at the last phase of the marketing process: Operational Marketing.

In the past few days we have examined analytical marketing and strategic marketing,

Today, to close the topic “the phases of marketing” we will analyse operational marketing.

Before we start, here are our latest articles on the phases of marketing in recent days:

Operational marketing: What is it?

Operational marketing
Operational marketing

What is operational marketing and how is it different from strategic marketing?

The meaning of operational marketing encompasses all those activities that materially bring your strategic plan to life.

It is, therefore, the last stage of the marketing process,

which arranges the mix of tools and resources to be deployed in order to implement the strategies that were studied upstream.

It is the moment when you take action.

Let’s take an example:

You have identified a young, female buyer profile for your brand,

who reads online beauty and lifestyle magazines and loves Instagram?

Well, at this point an operational marketing plan will aim to identify which specific magazines to place your product advertising in,

which influencers to involve, how to structure the editorial plan of the content on your channels, and much more.

Operational marketing, then, is the translation into practice of everything theorized during the strategy definition phase.

How does it work?

Operational marketing

First of all, never forget the 4Ps framework of marketing.

That is, the set of components that make up the marketing mix:

  • the product (or service) offered by your brand and its characteristics,
  • the pricing policies adopted,
  • the placement, where the products (or services) of the brand in question will be sold,
  • promotion, all the communication activities you will have to put in place to achieve the objective.

An operational marketing plan covers all these elements in detail with practical activities.

This is where tactics, tools, frameworks, etc. are defined.

The creation of content, the setting of channels, the management of sponsorship budgets:

these are all activities that operational marketing follows by deciding, on a case-by-case basis, what is the best way to put the strategic directions into practice.

Do not forget that operational marketing has a shorter time horizon than strategic marketing,

And it is essential to provide for checks at the end of each campaign by monitoring KPIs,

(the indicators that were indicated as crucial during the strategic definition phase.)

For example, at the end of a sponsorship with a newsletter subscription objective, you will need to check how many people saw the campaign,

How many people clicked on it and who subscribed so that you can see whether or not you need to change the strategy defined earlier.

Just as in the article on strategic marketing I warned you against branding it as ‘theory’ and snubbing it in favour of going straight into practice,

here too I want to discourage you from doing the opposite.

The important thing, which I will never get tired of emphasizing, is that the two go hand in hand, and you cannot do without one.

Operational marketing

Here is a short definition of the phases of marketing,

They are very important phases that will enable you to achieve your goals,

Even with our brief analysis of the three phases you will be able to have a comprehensive knowledge of how to approach them.

We also recommend that you take professional courses, because they will allow you to work on a different level compared to your competitors,

Here are some very interesting ones that we have selected that you should pay attention to:

1) Art of Marketing Elite

Operational marketing
Operational marketing

Here is one of the most interesting, which we selected first,

This course is practically free, but will allow you to take your business to the next level.

On the official page you can see evidence of the earnings of people who have taken this course.

If you want to take your business to the next level, this is not to be missed,

Not to mention the fact that it will provide you with tools and tips that you won’t find anywhere else.

2) Video Marketing Profit Kit

Operational marketing
Operational marketing

Want to start building a successful affiliate marketing business?

Here are the chapters:

  • Chapter 1 – How to Pick the Right Niche
  • Chapter 2 – Become a Niche Affiliate First
  • Chapter 3 – Find Your Niche Competitors and Reverse Engineer Their Model
  • Chapter 4 – Reverse Engineer Your Competitors’ Content Strategy
  • Chapter 5 – Getting traffic the smart way
  • Chapter 6 – Master free traffic before spending a dollar on paid traffic
  • Chapter 7 – Optimize your conversion system for maximum income
  • Chapter 8 – Optimize your content for maximum conversions
  • Chapter 9 – Optimize your affiliate programs to maximize conversions
  • Chapter 10 – How to build a multi-layered passive income affiliate marketing system

Simply follow this step-by-step blueprint!

3) The Niche Marketing Kit

Operational marketing
Operational marketing

Dave Nicholson and John Thornhill have been evaluating this year and have had one of their best years ever.

To celebrate they have made all the tools and strategies that is responsible for their success available so you can start 2021 with a bang.

They’ve called it The Niche Marketing Kit

However, unlike most ‘collections’ this is not just a bunch of digital products thrown together and sold at a discount.

The have actually worked out all areas of their success and what is required to become successful online and the result is amazing.

They have everything covered in areas such as:-

  • Website Traffic
  • Video Marketing
  • Affiliate Marketing
  • List Building
  • Social Media
  • Essential Internet Marketing
  • And much much more…

This collection of tools contains everything you need to succeed.

This really is all you need for success in 2021 and I highly recommend you check it out.

4) The #1 Method To Start In Network Marketing With
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In business, people will do well to seek help and guidance and skills,

why not learn all you can about leverage and expanding your Network Marketing business and give this gift to others and at the same time make yourself a SUCCESS?

Network marketing is no longer the same in the past.

If you do not arm yourselves with the right tools to expand your business,

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5) Super Affiliate Handbook

Operational marketing

Rosalind writes in a clear and concise style and presents the facts in a down-to-earth,

no BS manner that enables an absolute beginner or a seasoned veteran of affiliate marketing to learn what it takes to become a super affiliate.

She knows her stuff because she’s been there herself.

She teaches other affiliates a multitude of marketing methods including PPC, email and list building,

so the Super Affiliate Handbook is as much about what NOT to do as it is about what to do to boost yourself into the super affiliate stratosphere.

Her focus is on choosing affiliate programs carefully, building simple but professional sites, writing compelling text and building trust from your visitors.

Ros makes it very clear that you have to get the details right first time, every time – that’s how she generates over $1,000 a day in affiliate income.

She describes her systems and how she manages to generate conversion rates of between 2.5% and 6% (and higher!),

when the average affiliate considers 1% a successful conversion rate.

Whether you are just starting out in the Internet marketing industry,

or have been around for a while waiting for that magic formula that is going to drive more traffic and more sales conversions to your site,

don’t do another thing until you’ve read the Super Affiliate Handbook.

You won’t find any magic tricks or get rich quick schemes.

What you will find is a detailed and precise process that has worked for Ros, and it could make all the difference for you.

Operational marketing: What is it? How does it work?

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Operational marketing: What is it? How does it work?

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