Social media marketing: What is it? How can I do it profitably?

We have already talked about this topic in the past, but considering its importance we want to reintroduce it, Social Media Marketing.

Topic that could be defined as one of the most important,

still today social media marketing is a very important point to exploit if you have a website or blog,

Before we start, here are some of our latest articles:

What is Social Media Marketing (SMM) in 2020

SMM is a form of digital marketing that uses social networks and networking platforms to promote a company’s products and services.

The idea is to be found right where the customer is most likely to spend their time,

by generating visibility on online communities and social networks through integrated and organic communication and marketing management across all platforms.

The objective of Social Network Marketing is to create interactions with consumers and work on the commonality of values and interests,

in order to create affinity with the recipient of the message and make them attached to the brand.

It is also possible to sell through social platforms, they have the characteristic of being two-way and 1:1, therefore very engaging.

Through social media it is possible to establish direct conversations with customers and prospects and get real-time feedback on products or digital advertising campaigns.

Investing in Social Media Marketing allows the company to improve brand visibility, respond to requests regarding the offer,

Promote new products and services quickly, and influence purchasing decisions with a limited budget.

Free Tool for Social Media Marketing

LinkCollider: A SEO tools with Social Media Advertising to increase website traffic

Here is a short description, which you will also find on the official page, of this incredible tool,

The impact it can have on the SEO of your site is formidable, we started using it a few days ago and we already have incredible results.

Social Media Marketing

What is LinkCollider?

LinkCollider is the only FREE SEO tools with social media advertising to improve SEO and increase website traffic as well as your primary source of likes, tweets, shares, subscribers, followers & blog posts.

The SEO tools will help you grow your online business, personal blogs and social media networks by pairing site owners who want to increase website traffic, improve search engine rankings,

and get free Facebook likes & shares with users who will genuinely interact with their web platforms.

You can use LinkCollider as an SEO tools to increase website traffic and connect with real people from more than 350,000 active users from more than 200 countries.

Social media plays a role in your site’s popularity, and LinkCollider can also help you get:

  • Free Facebook likes,
  • followers,
  • Pinterest pins,
  • Twitter tweets & followers,
  • Facebook shares,
  • YouTube subscribers,
  • Pinterest followers,
  • Instagram followers,
  • TikTok followers,
  • Tumblr reposts,
  • WordPress posts,
  • Blogger/Blogspot posts,
  • and Stumbleupon/Mix posts.

You cannot imagine how social media could change the fate of your website SEO.

Nowadays, most search engines use social media stats to calculate the popularity of a website.

It’s been tested and proven by many site owners, and now,

LinkCollider is here to guide you how you can get more social media shares, followers, and likes which can lead you to the success and improve your website SEO at the same time.


How to use LinkCollider to improve SEO for free

Social Media Marketing

How To Get Website Traffic From The Internet’s Biggest Social Media Platforms

Penny Drill

Social Media Marketing

If nobody visits your page, nobody will buy… and the content of your site will not be appreciated,

The best traffic you can get, as we said before, is from Social Media, it’s targeted, it’s cheap and there’s a lot of it!

Today, of all the social media platforms, Facebook and Pinterest are the biggest sources of low-cost visitors.

In a short time, you will have the same results as us and the author of this very useful tool,

The author after several tests optimised his campaigns and got the exact formula.

The ROI comes from running ads on Facebook with costs starting at $0.04 per Link Click.

We manage to get 100 daily users from Pinterest, where we use viral content campaigns WITHOUT spending a penny.

These two sources alone send over 1000 visitors a day!

Copy this system and you will have no more traffic problems for your website!

This new formula will provide you with an unstoppable flow of targeted traffic.

Whether you’re a blogger, list-builder, affiliate marketer, online shop owner…

Whatever your business, this will help your profits skyrocket.

Here’s What You’ll Get…

  • Complete Step-By-Step Videos
  • 13 Modules of ‘Watch & Copy’ Training
  • Brand New Case Study – Real-World Results
  • Works in ANY Niche!
  • Copy Exact Templates, Ads & Shortcuts
  • 100% Newbie Friendly and Easy-to-Follow
  • 100% Ethical, Repeatable & Scaleable
  • Highly Profitable and Risk Free
  • 100 Pages of Easy-to-Follow Instructions
  • Real student results and testimonials
  • NO FLUFF or Fillers!

The best platforms for social media marketing


Whether you operate in B2B or B2C, a company has to have a presence on Facebook.

This platform combines the best features of almost every social media platform and gives the brand a real chance to meet its target audience.

The company can use Facebook to share content, engage with customers, provide support and show advertisements.


Brands use Twitter predominantly for customer care,

because it is the platform customers prefer for timely interactions with the brand.

Twitter users are the most digitally advanced,

and this media has become a hub for finding information about companies, their products, their events.


Being present on LinkedIn is mandatory for a B2B organisation,

because this media offers numerous opportunities for brand growth.

B2C brands use LinkedIn mainly for researching potential employees but little for marketing-related promotional activities.


Undisputed giant of the video world.

Anyone who wants to be present on the web with videos must, automatically, be on the social media YouTube.

Social Media Marketing works great with big numbers.

YouTube has more than a billion users, almost a third of all Internet users.

It is a social platform active in more than 91 countries and is available in 80 different languages.

Tik Tok

Are you targeting the very young?

Then you should create an account for your company.

This new social media is based on the recording and sharing of short, mostly funny and engaging videos.

Do you think this social media is only used for private purposes?

More and more brands are landing on Tik Tok, giving their content a particular slant, in the style of the platform.

The strength of having Tik Tok as part of your strategy is the great organic growth that is still possible on this social media, unlike all the others just mentioned.

Social Media Marketing trends today

Social Media Marketing
Social Media Marketing

One of the trends that has emerged recently and will undoubtedly continue for the near future is live broadcasting.

So-called “live”, which you can record on social media such as Instagram and Facebook,

allow the user to make direct contact with you as if you were in front of them.

Live feeds are also saved in special spaces so that they are not confused with other content on the channel.

Like Live, Stories, especially on Instagram, have the power to engage the user.

In addition, the platform has included a series of call-to-actions such as questionnaires, open-ended questions, etc.,

which you can use to increase interactions.

As for content,

a trend that has been very popular with the public is the sharing of user-generated posts.

This is known as User Generated Content, or UGC.

By exploiting this kind of content you can get a lot of material with little effort,

make users feel part of your ecosystem and publish useful testimonials for those who have not yet purchased anything from your brand.

Another strategy you can use to increase engagement is to create one or more Facebook groups.

In groups, interactions are much higher than on regular pages.

Users can post their own content and comment on the content of others.

Finally, you must remember to always think of people before sales.

This way you will be able to relate naturally, and it will be easier to grow a loyal community around your brand.

Benefits of Social Media Marketing

There are 6 fundamental reasons why you absolutely need to invest part of your budget in Social Media Marketing.

1) Improve brand recognition

Social Media Marketing helps you develop a strong and widespread brand image.

In addition to the undoubted feature of social media to circulate content very quickly,

you may have searched for a product or service on social media after hearing about it.

The Internet, and especially social media, are now the reference point for all people.

So you need to be there.

You have to make sure that people who are searching for certain things find you immediately.

2) Increase traffic to your website

Through social platforms you can create posts that attract the attention of your users and establish a daily dialogue with them.

Within these posts you can include links to external sources such as your website.

On the website users can get to know you better and get a better idea of your products or services.

More importantly, they can find all the useful contacts of the company.

3) It makes you more identifiable

One of the most interesting aspects of Social Media Marketing is being able to reach your target audience using demographic information.

What does this mean?

That if you have a physical shop, or sell locally,

social media can help you find new customers exactly in the area where you are located or where you sell.

So, not only do you get new potential customers, but they are also perfectly targeted to your business.

4) Enabling you to provide excellent customer service

A strong customer service today allows you to make a real difference to your competitors.

With Social Media Marketing you can respond quickly to users’ questions,

assist them with their purchases, be there to support them at all times and be seen as positive.

A satisfied customer will recommend you to others.

5) Helping you with search engine optimization

You must know how important SEO (Search Engine Optimisation) is.

Whether you like it or not, algorithms are constantly evolving.

Even while you sleep!

They now seem to be placing more and more emphasis on social platforms.

A solid Social Media Marketing strategy therefore allows you to be more highly regarded by Google, the main search engine used.

Remember, however, that you have to publish regularly, otherwise the game is over!

6) Enables community building

Whatever sector you operate in, Social Media Marketing allows you to create a community.

Creating an ecosystem in which customers can recognise themselves and literally ‘feel at home’ allows you to build loyalty.

For a company, the real value is precisely those customers who are ready to make every purchase from your company,

and social media is only the best tool to date with which you can create your loyal community.

Social media marketing: What is it? How can I do it profitably?

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Let us know your experience on the article

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Social media marketing: What is it? How can I do it profitably?


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